Marketing Strategy - 5180 Words

Executive Summary Pensonic company is founded by Dato chew Weng Khak in 1982. The vision of Pensonic company is becoming the successful Asian brand. Pensonic set to deliver product and service in meeting customers satisfaction as their mission. The objective for the company is to become the worldwide well known household appliance brands. Basically, Pensonic target on the niche market. They mainly focus on one product line which is home appliances. The marketing mix is the most fundamental elements that needed to operate a company. Pensonic introduce a green product which is a mini portable fridge need to consider all the factors in term of the quality, safety, design, packaging and so on. After a new green product is†¦show more content†¦Target marketing strategy that use by Pensonic Holding Bhd are Concentrate (niche) marketing. Their selling categories are blender, electric kettle, electric oven and air conditioner and other are most categories in home appliance. So their primary consumer targeted are family is in the middle-upper income professional because they are often use the product that offer by Pensonic. This concentrate marketing strategy can enable them to earn more profit but also suffer greatly if the segment turns sour. MARKETING MIX PRODUCT STRATEGY Basically product is anything that can be offered to a market for attention, acquisition, use or consumption and that might satisfy a want or need. Nowadays there many products with different brand, in order to identify a product in the market it need product identification which consist of branding, packaging, symbol and others. Besides, a product also must solve consumer problem and benefit them. Pensonic had offer many home appliance, in this case we are focuses on doing research for one the Pensonic product which is Pensonic portable mini fridge for the masses because it is an indispensable home appliance for many people. Product planner need to think about the three levels of the product which are core benefits, actual products and augmented product. The core benefits of Pensonic portable mini fridge are easierShow MoreRelatedCorporate Responsibility and Marketing Strategies1838 Words   |  8 Pagesï » ¿ Corporate Responsibility and Marketing Strategies Wanda Joyce McGhee Dr. Malinda Swigart Business 508 July 13, 2014 Corporate Responsibility and Marketing Strategies There is no question that Apple is a remarkable company. In addition to its business turnaround, its innovative design, and its media content and apps, the unadulterated  sexiness of all its products makes Apple hard to resist. For me, what isn’t hard to resist, is asking: How can a company that is this extraordinaryRead MoreThe Marketing Strategy Of Walmart1496 Words   |  6 Pagesrecognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. HoweverRead MoreDells Marketing Strategy1802 Words   |  8 Pagesalways been careful in sustaining i ts marketing strategy of providing standard-based computing solutions (Official Website 2004). Today Dell is the third largest computer manufacturer in the world. On January 2004 Dell reports net revenue approximately $41,444 millions and 46000 employees (Annual report 2004). Marketing Environment Dells strategy is global. It realizes that being closer to the customers is essential in carrying out its marketing strategies as well as in enabling it to build customerRead MoreMarketing Strategy1138 Words   |  5 PagesChapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website, including pricing a vehicle of your choice. How successful is CarsDirect in reducing the hassles associated with buying an automobile? 2. Does the design of the CarsDirect website convey confidence and trust in the car buying process? How has CarsDirect answered consumers’ concerns over the lack of a human element in their marketspace? Exercise 1.2 DaytonaRead MoreMarketing Strategies For A Marketing Strategy1235 Words   |  5 PagesMarketing strategies A marketing strategy is a description of goals that need to be achieved with marketing efforts. A marketing strategy is normally formed by an organizations business goals. Business goals and a marketing strategy should go hand-in-hand. A marketing strategy should consist of a clear goal of what has to be done, informing consumers about the product or services being offered, and also informing consumer of differentiation factors. The 4 P’s of marketing Marketing is a businessRead MoreMarketing Strategies For The Marketing Strategy1453 Words   |  6 Pagestrue cost of production for the particular products and services are not known to the customers. Instead, they feel the worth of a product from their sense of feeling and decide to buy it even on higher price. Therefore producers chase such marketing strategies which help them to set huge perceived value for their product or service and in this way they are able to get high prices for their products in the market (Sweeney et al., 1999). Perceived value is mostly used by companies who manufactureRead MoreMarketing Strategies For A Marketing Strategy1177 Words   |  5 Pagescompanies in marketing has become more intense. Practice effective marketing strategies is very important for most of the companies who want to be successful and to become leaders in marketing. Strategy is part of marketing techniques that combine all the market goals which are the company needs to make a completed plan in order to increase sales and maintain customers (Bennie, 2016). Marketing strategies have been extensively studied in the marketing area. For example, marketing strategy was discussedRead MoreMarketing Strategies Of The Marketing Strategy Essay1527 Words   |  7 PagesThe Marketing Strategies that were exercised by eBay which contributed to its success. 1. Definition of the Marketing Strategy Grewal and Levy (2010: p.32) states that â€Å"a marketing strategy identifies a firm’s target market(s), a related marketing mix - their four P’s and the bases upon which the firm plans to build a sustainable competitive advantage†. Kotler and Keller (2012: p.274) further argues that ‘the marketing strategy is built on segmentation, targeting, and positioning (STP) and a companyRead MoreMarketing Plan For A Marketing Strategy909 Words   |  4 PagesA marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an organizationRead MoreMarketing Strategy : Marketing Strategies871 Words   |  4 PagesPurpose and Overview The purpose of this case analysis report for Mistine, direct selling in Thailand Cosmetic Market looks into the marketing strategies focus. The report includes external opportunities and threats as well as strengths that are to be discussed here. The external opportunities include new markets and new product and service development. External threats include growing competition and lower profitability external business risks. The weakness are high prices are possible

Research Techniques For Better Engineer Medicines Essay

Introduction We have decided to research techniques to better engineer medicines. Making medicine more personalized and tailoring them to a patient’s body chemistry can greatly reduce the risk of side effects and can make treatment more efficient. This can be done by using information about the patient’s genetic makeup and where the disease is localized in order to target the infected cells specifically. We have decided to narrow down our research on cancer, specifically leukemia. Cancer can result from any number of genetic mutations and these malfunctions can lead to an unmanageable division of abnormal cells that then leads to the growth and spread of tumors. Leukemia is a type of cancer originating in the bone marrow. Because leukemias are cancers of the blood, it does not create any solid tumors. Instead, the cancerous leukemia cells circulate in the blood, going virtually everywhere. Diagnosis is commonly made by blood tests or bone marrow biopsy. However, it is difficult to d etect leukemia early on since patients with slow-growing types of leukemia don’t present with symptoms until much later, making treatment difficult and less effective. Furthermore, the treatments currently being used, for example stem cells transplants, have a number of side effects such as infertility, chronic fatigue, thyroid dysfunction and the probable risk of developing a second cancer. The challenge, therefore, is to modify the means for early detection of cancer, improving personalizedShow MoreRelatedQuality Management Curriculums906 Words   |  4 Pagesyears courses to build their knowledge for industrial and Manufacturing system engineering to leading the business when graduates lead companies or a department. In the these is years students take Statistical Quality Control, Ergonomics, Operation Research, Industrial Simulation, Production and planning inventory control, Manufacturing Information systems, Manufacturing processes Laboratory, Industrial Facilities Lay out and Design, Manufacturing Systems Design and Analysis, Computer Aided ManufacturingRead MoreEssay on Biomedical Engineering534 Words   |  3 Pagesâ€Å"bioengineering†, is a branch of engineering that combines the design and problem solving techniques of engineering with biological and medical sciences to improve health-related and medical problems. Bioengineers have made many positive changes in many lives today. By designing live-saving objects such as artificial hearts, dialysis machines, and surgical lasers bioengineers have helped save many lives. Biomedical engineers dates back to over 3000 years with the Egyptians. Egyptians created a wooden prosthesisRead MoreMedical 3 D Printing Case Study1529 Words   |  7 Pagessevere damage to Kevin’s hip, which made him smaller than the average boy. Since Kevin was only ten years old, other methods of treatment like braces would be very costly as he would out grow them every few months (Carter). The Chief of Orthopedic Research, Dr. Richard Schwend, at Children’s Mercy Hospital was able to fix Kevin’s hip through advanced technology such as 3-D printing. Dr. Richard Schwend created a new hip using the measurements taken from the 3-D printed hip. The measurements ensuredRead MoreContribution of Engineers in Society1175 Words   |  5 PagesQuestion 5: In this technological age, the power of the engineers in shaping the society and environment in all pervading and can profoundly affect the lives of many members of the society. Enumerate, from your personal experience, how largely positive impacts have accrued from the contributions of engineers. Answer: Introduction In the eyes of public, an engineer is a professional man who is of sufficient training, expertise, and integrity as to be able to act with independence and impartialityRead MoreThe Ethics for Engineers in Combining Humans with Advanced Robotics1498 Words   |  6 Pagesadvent of nanotechnology medicine has able to make rapid advances in patient care. These advances have expanded physicians and other healthcare practitioners control over operating procedures, drug dosage, rehabilitation techniques and it has also led to increasingly accurate monitoring of internal human physiology through medical analyzers like MRI’s and PET scans (Glenn and Boyce 268-9). Nanotechnology promises to alter the domain of medicine by giving more awareness, better protections, and completeRead MoreThe Medical Field Of Medicine1542 Words   |  7 Pagesthe medical field is one of the highest paying professional fields in the United States. The field, however, is not noted for its rewarding salarie s, but for its importance all over the world. Medicine is one of the oldest professional fields. According to the Oxford Advanced Learner s Dictionary, Medicine â€Å"is the science or practice of the diagnosis, treatment, and prevention of disease.† The field employs several people like, nurses, doctors, therapists and others. To be professionally employedRead MoreHow Did The Technology Of Roman Empire Impact It?1741 Words   |  7 Pagestechnology were all created by the Empire. However, the question trying to be answered is, â€Å"How did the technology of Roman Empire impact it?† Technology was any invention that helped ease the lives of many or wars to be finished quicker. Through the research of different text sources such as Gedacht, Daniel C. Technology of Ancient Rome. New York, NY: PowerKids Press, 2004 or James, Simon. Ancient Rome. New York, NY: Knopf, 1990, we see technology impacting the knowledge of mankind, and how it has affectedRead MoreGene Therapy Essay772 Words   |  4 Pagesscientists are able to ‘cut and paste’ parts of a patient’s DNA sequence into another genome. Using the Crispr tool scientists transform Cas-9 enzymes into precision engineers, which they can then match with DNA in particular cells by either cutting or repairing it5. Earlier in the year a study was done on mice to genetically engineer immune cells to improve the ability of the cells to destroy cancer cells using the Crispr tool. The cells were genetically engineered to hold proteins in their surfaceRead MoreAerospace Engineering1588 Words   |  7 PagesAerospace Engineering has paved the way for a vast majority of today’s modern technologies; it has contributed to the research and development of stealth, reconnaissance, and commercial aircraft. Aerospace engineering has made revolutionary breakthroughs in the development of both fighter jet and rocket designs, including pilot/passenger safety, thus forever changing the outlook of travel and warfare. One might ask; what is Aerospace engineering? Aerospace engineering is theRead MoreOur City s Name Is Z.e.l.k And We Are Focused On A Solid Waste Solution1403 Words   |  6 Pagestrash in.We also have a galore of creative ways to transport. Two of the ways are that we provide compost bins of trucks with natural gas that will give farmers VermiCompost. The other one is that we also use roller coasters so that we can transport better without pollution.Those are some of the innovations we have in our future city. Our city has several different types of innovations. For our solid waste solution is to provide compost and recycling bins for our citizens. The solution to reduce air

Effective Supply Chain Planning and Control Issues

Question: Discuss about the Effective Supply Chain Planning and Control Issues. Answer: Introduction Supply Chain Planning is a plan by the help of which an organization is able to select their business partners or stakeholders, select a suitable location, and identify the workload capacity of their employees and to determine specific transportation mode for delivering their products to the different retail outlets through supply chain process. It is a strategy, by the help of which an organization is able to manage the demand and supply of their services and products and also maintain a balance between them. For this purpose, there are several software tools. The supply chain planning is done depending on several aspects of the entire supply chain process of that particular organization. At the time of making supply chain planning, the organization utilizes the tools for sales, production, and inventory. By the help of supply chain planning, the organizational owners are able to make a network and connect with their business partners and the stakeholders of that organization throug h a single chain. In this research study, the researchers identify and analyze the supply chain planning and control issues of Sheng Siong Company. Sheng Siong is a supermarket retailing chain who supplies fresh food and grocery item throughout the Singapore. It is one of the largest retailers in Singapore. Sheng Siong Group Ltd is actually an investment holding company in Singapore. Supermarket supply chain operation is their subsidiary business. The company mainly operates their business under the provision of segments of supermarket operation and supermarket supplies. They operate their grocery chain through more than 34 numbers of retail stores throughout Singapore. The suppliers of this company are also certified under Hazard and Critical Control Point (HACCP) for supplying fresh seafood, fish, meat, vegetables and dairy products. Their main mission is to supply quality products at a reasonable price which create value in front of their customers. Discussion According to (Bozarth and Handfield, 2015), Introduction to Operations and Supply Chain Management is an inclusive and incorporated topic about the introduction of operations and supply chain management. In a chapter of Fourth Edition of Introduction to Operations and Supply Chain Management, the author gives a clear explanation of the techniques and those analytical tools which are utilized for making any supply chain planning for that particular organization. The researchers of this research study keep their entire focus to identify and analyze the supply chain planning and control issues of the Sheng Siong Company. The Sheng Siong Company deals a business which is related to the retail of food items and grocery items within the supermarket segment in Singapore. The Sheng Siong Company is the third largest grocery chain in Singapore. They supply dry and wet both types of food items to their consumers (Fernie Sparks, 2014). They deal with more than 400 different types of products through 33 numbers of retail outlets all over the Singapore. By the help of an effective supply chain planning, the Sheng Siong Company is able to build a strong brand image and hold the Superbrand' status for the last 5 years. The business owner of the Sheng Siong Company makes an effective and efficient supply chain planning for expanding their business and to provide quality service to their consumers. By the help of an effective supply chain planning, the Sheng Siong Company is able to establish a supplier network which is consist of over 1000 number of suppliers and also maintain a strong relationship with them. The Sheng Siong always tries to supply quality products to their consumers at a competitive price. The main strategic issue of the Sheng Siong Company is potential growth rate is low. For this reason saturation of the target market takes place which also influences the competitors within the market. At the time of making supply chain planning, they are not able to expand their business because most of the places or regions have already covered by the organization (Dyckhoff et al., 2013). There also have tough competition within the industry of supermarket. Their main competitors are FairPrice, Cold Storage, Prime, and Giant. The researchers found that in the recent days the market share of the Sheng Siong Company is get decreased than NTUC FairPrice Company. The supply chain planning of the Sheng Siong Company is also get influenced by the rate of increase of labor cost. Nearly 31% of the employees in the Sheng Siong Company are foreigners. To maintain the sustainability of the business of the Sheng Siong Company, the business owner should expand their share through e-commerce (Dekker et al., 2013). They should establish several numbers of malls and supermarkets and also provide a good public transportation system that they can able to reach their outlets easily. However, the shopping through online websites cannot able to provide the facility of touch and feel. The Company also needs to overcome the concern of their consumers about the quality of their grocery products and the spoilage occurs at the time of delivery. The people who have low-middle income do not prefer online shopping (atay et al., 2014). Most of the times the consumers visit the retail outlets, supermarkets, and the malls to purchase food items and grocery items. However, this has a negative impact on the online shopping and has a positive impact on the retail outlets. They also learn several techniques from their competitors. The Sheng Siong Company a lso expands their home delivery facility to maintain the sustainability of their supply chain. There is an excellent benefit for the online shoppers that they have to pay a low rate of labor cost and rent cost of their products (Heizer et al., 2016). The Sheng Siong Company should think about the expanding of their business outside Singapore that is throughout the Malaysia. By expanding their business the Sheng Siong Company is able to maintain the sustainability within their supply chain process. Most of the employees and suppliers of the Sheng Siong Company is Malaysian. For this reason, they are familiar with the local language and culture, which helps them to get more success and more sustainability (Ivanov Sokolov, 2013). The Sheng Siong Company also implements several innovative techniques into their supply chain process to provide best quality service and products to their customers. By the help of an effective supply chain planning, the Sheng Siong Company is able to establ ish a supplier network (Ivanov et al., 2012). By considering those factors the Sheng Siong Company is able to make an effective and efficient supply chain planning which provide a sustainable growth to the organization in future within the industry of supermarket. Analysis There are certain issues related to the supply chain management activities of Sheng Siong, which is one of the fastest growing supermarket chains throughout Singapore. The business strategy adopted by the firm is to maximize the profits with improved services and product quality (Jacobs and Chase, 2013). The business practices along with the supply management activities of the firm need to be improved to a large extent. The primary issues found in the supply chain management systems are of the delivering of the products with great quality without damaging it in moving from one place to another. The distribution network and the supply of the products should with great ease as it helps in keeping the products safe while reaching to the respective customers (Kenne et al., 2012). The firm has successfully created its brand reputation throughout the concerned market areas of Singapore. It has become more important for the firm to reduce the issues coming between the delivering of the good quality of products to all its customers. A few of the safety issues regarding the movement of the products significantly affects the execution of the business procedures. The pressure on the manufacturers has increased as to make the products more reliable so that they do not get hampered or damaged while traveling (Monczka et al., 2015). This has become a challenge for the entire firm along with the manufacturers to enhance the effectiveness of the supply chain management systems with the improvement in the reliability and quality of the products concerned. It has been seen that the rise in the complaints from the customers of Sheng Siong critically affects the brand image of the firm and thus, the safety management practices are of more important for the maintaining the quality of the products. Moreover, the customer management strategies needed to be improved as it helps in enhancing the satisfaction level of the customers (Pahl and Vo, 2014). There are some other issues relate d to the supply management systems, such as the slower delivery rate, delay in the delivery and the return cases due to bad handling of the respective products. Moreover, the slower rate of delivery lowers down the satisfaction level of the customers of Sheng Siong and this is one of the major issues that can hamper the business processes on a large scale. The product's safety is one of the major concerns for the supply management team and the distribution network should be of top quality. The return cases are other issues that have eventually affected the business processes of Sheng Siong to some extent. There are some of the customers who critically return the products due to irregular handling and shipping of the products as this sometimes damage the products (Ross, 2015). On the other hand, irregular communication between the team members, employees, and the customers affects the execution of the supply chain management activities. There requires the use of the single database e which can record and produce data automatically in order to enhance the effectiveness of the supply chain management processes to a large extent (Rushton et al., 2014). The lack of the skills and the knowledge of the employees regarding the handling and the safety of the products while delivering it to the customers affect the quality of the products and th is have affected the business practices of Sheng Siong to a large extent. As per the increase in the number of the supermarkets, the cases of the returning of the products have increased due to irregular handling of the products. Sheng Siong needs to understand the quality check methods and the importance of the safety management practices as to improve the overall work processes of the entire firm concerned (Schnsleben, 2016). Moreover, the increase in the cost prices or the extra expense of the shipping of the products to the different customers lowers down the overall profits but the primary aim of Sheng Siong is to maximize the profits. Therefore, there needs to be effective implementation of the strategies as to reduce the overall extra costs, which will enhance the effectiveness of the entire business processes. Recommendation The improvements need to be made in the supply chain management system of Sheng Siong as there are some of the critical issues which can be rectified using the desired effective strategies. The employees are considered to be the vital assets for any of the firms and therefore they must be provided with desired training in order to assist the customers as well as to maintain the effectiveness of the product handling (Slack et al., 2013). It has been evaluated that many of the issues arose because of the irregular handling of the products and thus, the products offered to the customers needs to be managed properly as it enhances the overall satisfaction of the customers. The return cases have significantly increased the issues regarding the quality of the products. The firm needs to implement effective strategies in order to reduce the extra costs that occur due to returning of the products from the customers (Stadtler, 2015). It has been analyzed that the reason for the returning of t he products is due to the damaging of the quality of the products and therefore, the handling and the delivery of the products offered by Sheng Siong needs to be enhanced to the top most level. These measures will help in increasing the efficiency and the effectiveness of the business processes to a great extent (Tayur et al., 2012). Moreover, there needs to be the formation of the four to five members of the team which will help in monitoring the desired quality of the goods delivered to the customers as this will help in lowering down the extra expenses to some extent. Furthermore, the employees need to be fully trained regarding the carrying and the handling of the products to the customers as this will increase the profits of the firm to a great extent. The database management system is one of the major areas that need to be looked upon as this helps in managing the effectiveness and efficiency of the entire work processes. Implementation of the latest innovative techniques along with the innovative tools will help in increasing the effectiveness of the entire supply management system (Yinan et al., 2014). This will help in checking the products with desired quality, moreover, the packaging of the products is one of the most significant areas that needs to be of great quality s this will help in keeping the products safe. The safety of the products delivered to the customers will increase the reliability and durability of the products as well as it will enhance the satisfaction level of the clients regarding the products delivered by the firm (Jo hnson, 2014). The product management and supply chain management strategies needed to be enhanced with great effectiveness as this will help in maximizing the desired profits of the organization throughout the concerned competitive market segments. The distribution system and the network connectivity need to be improved as this will help in the faster delivery of the products to the wide area of the customers. On the other hand, the managing of the desired metrics is a vital point which should be analyzed and improved properly. The different IT solutions provide a vast number of the facilities to enhance the effectiveness of the database management system and this can be used strongly to improve the overall execution of the business processes concerned. Thus, the management team of Sheng Siong needs to implement desired strategies in order to reduce the extra expenses and the damaging of the product quality before giving the products to the customers. the delivery of the top quality of the products with faster services will increase the number of the customers towards the firm. Conclusion In this research paper, the supply chain planning of the Sheng Siong Company has been reflected with the help of different supply chin concepts. The researchers also give an explanation about how the Sheng Siong Company should control the issues related to the supply chain planning and maintain the sustainability of their business process. The customer management strategies needed to be improved as it helps in enhancing the satisfaction level of the customers. The firm needs to implement effective strategies in order to reduce the extra costs that occur due to returning of the products from the customers. References Bozarth, C. and Handfield, R. (2015).Introduction to Operations and Supply Chain Management with MyOMLab, Global Edition, 4/E. [online] Available at: https://catalogue.pearsoned.co.uk/educator/product/Introduction-to-Operations-and-Supply-Chain-Management-with-MyOMLab-Global-Edition/9781292093543.page [Accessed 21 Dec. 2016]. atay, B., Chiong, R., Cordn, O. and Siarry, P., 2014. Computational Intelligence in Production and Logistics Systems: Solving Vehicle Routing, Supply Chain Network, and Air-Traffic Trajectory Planning Problems.IEEE Computational Intelligence Magazine,4(9), pp.16-17. Dekker, R., Fleischmann, M., Inderfurth, K. and van Wassenhove, L.N. eds., 2013.Reverse logistics: quantitative models for closed-loop supply chains. Springer Science Business Media. Dyckhoff, H., Lackes, R. and Reese, J. eds., 2013.Supply chain management and reverse logistics. Springer Science Business Media. Fernie, J. and Sparks, L., 2014.Logistics and retail management: emerging issues and new challenges in the retail supply chain. Kogan Page Publishers. Heizer, J., Render, B. and Munson, C., 2016.Principles of operations management: sustainability and supply chain management. Pearson Higher Ed. Ivanov, D. and Sokolov, B., 2013. Control and system-theoretic identification of the supply chain dynamics domain for planning, analysis and adaptation of performance under uncertainty.European Journal of Operational Research,224(2), pp.313-323. Ivanov, D., Dolgui, A. and Sokolov, B., 2012. Applicability of optimal control theory to adaptive supply chain planning and scheduling.Annual Reviews in Control,36(1), pp.73-84. Jacobs, R. and Chase, R., 2013.Operations and supply chain management. McGraw-Hill Higher Education. Johnson, P.F., 2014.Purchasing and supply management. McGraw-Hill Higher Education. Kenne, J.P., Dejax, P. and Gharbi, A., 2012. Production planning of a hybrid manufacturingremanufacturing system under uncertainty within a closed-loop supply chain.International Journal of Production Economics,135(1), pp.81-93. Monczka, R.M., Handfield, R.B., Giunipero, L.C. and Patterson, J.L., 2015.Purchasing and supply chain management. Cengage Learning. Pahl, J. and Vo, S., 2014. Integrating deterioration and lifetime constraints in production and supply chain planning: a survey.European Journal of Operational Research,238(3), pp.654-674. Ross, D.F., 2015.Distribution Planning and control: managing in the era of supply chain management. Springer. Rushton, A., Croucher, P. and Baker, P., 2014.The handbook of logistics and distribution management: Understanding the supply chain. Kogan Page Publishers. Schnsleben, P., 2016.Integral logistics management: Operations and supply chain management within and across companies. CRC Press. Slack, N., Brandon-Jones, A. and Johnston, R., 2013. Operations management. Stadtler, H., 2015. Supply chain management: An overview. InSupply chain management and advanced planning(pp. 3-28). Springer Berlin Heidelberg. Tayur, S., Ganeshan, R. and Magazine, M. eds., 2012.Quantitative models for supply chain management(Vol. 17). Springer Science Business Media. Yinan, Q., Tang, M. and Zhang, M., 2014. Mass customization in flat organization: The mediating role of supply chain planning and corporation coordination.Journal of Applied Research and Technology,12(2), pp.171-181.

The Flight of Kate Vaiden Essay Example For Students

The Flight of Kate Vaiden Essay Page 1The Flight of Kate VaidenKate Vaiden was a character with many problems. She dealt with them in many different ways but the one she used the most was to flee and run away from her problems when they become too big for her to handle. The most predictable behavior Kate can manage seems to be unplanned periodic flight and reappearance on the doorstep of anyone who promises comfort, then flight again whenever the threat of permanence begins to suffocate her. She does linger long enough to conceive a child by a lover with a parentless background to match her own. She crosses the landscape of North Carolina, from her small town of Macon to Raleigh, up to Norfolk, Va., to Greensboro and back again, getting on and off trains on an impulse or a premonition, showing up at the houses of relatives she barely knows, casting herself with strangers. We will write a custom essay on The Flight of Kate Vaiden specifically for you for only $16.38 $13.9/page Order now She is helped more than she wants to acknowledge by an assortment of lively characters who sustain her and ask little in return. Kate has an incapacity to fully commit herself to anyone. These actions were happening even before she had the power to stop it. Kate and Francis were forced to flee from Dan to attend the funeral. This does not mean that Kate was unhappy or abused in any way. She had an invulnerably happy early childhood and Page 2remembers her young parents as attractive and fiercely devoted. Her mother was depressive and her was father jealous of what he takes to be his wifes special relationshipto her family. The night before they left Dan and Francis had a huge argument over this. Kates mother had been abandoned by a mother who succumbed to the dangers of childbirth. Kate recalls the mysterious circumstances in which her father, Dan, shot his wife, Frances, and then himself. Kate was forced to flee the life she once had and begin a new one in the care of her aunt and uncle. At the age of 11 she seems less scarred by their deaths than one might expect. She lived with them for many years and developed into a woman. She meet Gaston and fell in love with him. They did not have a typical relationship. Gaston enlists himself in the war and is killed even before reaching enemy grounds. At this time Kate is helped by many characters. Walter comes to visit and gives her money. The character that takes the biggest shining to her the most is Fob.He buys her a horse and gives her small sums of money. The big mistake he makes is giving her a large sum of money for guessing the correct plantations. This is the what makes it possible for Kate to once again flee from what she calls home. She boards a train and decides to live with her cousin Walter. Kate does this because he tells her that if she is ever in any kind of trouble he is willing to be there to help her. Again many people are willing to offer her a generous hand. The cab driver lost a days wage just to ensure that she will be safe. Strangers she meet on the train offer their hospitality. After one night she is able to get in touch with Walter and move in with him. Her life with Walter and Douglas is a good one. They teat her kindly and it is at this time that she find love with Douglas. She become pregnant. The calling for motherhood is too much for her to Page 3handle. .u7c5f03437161083c00def92c9dd157f1 , .u7c5f03437161083c00def92c9dd157f1 .postImageUrl , .u7c5f03437161083c00def92c9dd157f1 .centered-text-area { min-height: 80px; position: relative; } .u7c5f03437161083c00def92c9dd157f1 , .u7c5f03437161083c00def92c9dd157f1:hover , .u7c5f03437161083c00def92c9dd157f1:visited , .u7c5f03437161083c00def92c9dd157f1:active { border:0!important; } .u7c5f03437161083c00def92c9dd157f1 .clearfix:after { content: ""; display: table; clear: both; } .u7c5f03437161083c00def92c9dd157f1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7c5f03437161083c00def92c9dd157f1:active , .u7c5f03437161083c00def92c9dd157f1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7c5f03437161083c00def92c9dd157f1 .centered-text-area { width: 100%; position: relative ; } .u7c5f03437161083c00def92c9dd157f1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7c5f03437161083c00def92c9dd157f1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7c5f03437161083c00def92c9dd157f1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7c5f03437161083c00def92c9dd157f1:hover .ctaButton { background-color: #34495E!important; } .u7c5f03437161083c00def92c9dd157f1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7c5f03437161083c00def92c9dd157f1 .u7c5f03437161083c00def92c9dd157f1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7c5f03437161083c00def92c9dd157f1:after { content: ""; display: block; clear: both; } READ: parenting Essay Kate abruptly abandoned her baby while he was down for a nap. The novel does not finish for we do not know whether or not Kate finds her child. I believe that Kate does not purposely run away from her problems in the way that she does. Her nature and the way she was brought up could be the best justifications for her actions. It started when the people she loved the most, her parents, were taken away from her by their own misdeeds. This may have instilled the fear of trusting people and not letting them get too