Measuring Marketing Performance Assignment Example | Topics and Well Written Essays - 2250 words

Measuring Marketing Performance - Assignment Example There is not a single measure that is best for measuring marketing performance but three very famous measures of marketing performance are return on investment, comparison of marketing cost with result, and brand knowledge.Marketing Return on Sale:Marketing return on sale is an important measure of marketing performance and determines that how efficient the firm is. It provides the deeper understanding of impact that organization has on its profits due to marketing strategies. It is a percent of net sale attributable to the net marketing contribution. The higher marketing return on sale of current year as compare to prior year describe the positive performance of marketing (Ambler, Kokkinaki, &Puntoni, 2004).Compare the Cost of Marketing Activities with Results:Marketers use the revenues - that are the result of marketing program - as a measure of marketing performance. For example marketing programs like direct mailing and advertising develop contacts and some contacts has higher va lue as compare to others that depends on the number of responses. Marketing department compare the cost spent on each contact with the value of the result. If the marketing program results in increasing numbers of orders and generates greater revenue on per order then the marketing performance will be considered good (Srinivasan &Hanssens, 2009).Marketing department is liable to make people understand that why the brand exists in market, how it is different from others, and what values it can deliver.

SCIE UNIT 5 IP Research Paper Example | Topics and Well Written Essays - 500 words

SCIE UNIT 5 IP - Research Paper Example The OPA law was initiated as a remedy to oil spills and in particular following the disastrous Exxon Valdez spill at Alaska Prince William Sound. OPA law was passed to streamline the federal responses in cases of oil spill. Here, the law provides that the federal government direct the oil vessels and storage facilities to make proper plans for spill response and further plan for their rapid implementation. In addition, the OPA law was passed as a measure to amplify Polluters liability with regard to damage and cleanup costs to natural resources. This law also imposes measures like phasing out of single hauler tanker, designed to check tanker safety and mitigate spillage. Tanker vessels thought to exceed 3,000 gross tons have their liability increased to 1200 dollars per gross ton or 10 million dollars. Responsible parties with facilities situated onshore and the deep-water ports carry a liability amounting to about 350 million dollars per spill. This law also provides that holders of permits or leasers for offshore amenities, with the exception of deep-water ports shoulder a liability of up to 75 Million dollars per spill in addition to the removal costs. In all this cases, the federal government maintains the sole authority of making any necessary adjustment to the 350 million dollar liability limit established with regard to onshore facilities but only through regulations (US Environmental Protection Agency). The fine associated with failure to notify relevant federal discharge agency is increased from 10,000 dollars maximum to 250,000 dollars maximum for cases involving individuals and 500,000 dollars for organizations. This law also extends the prison term from a maximum of 1 year to a maximum of five years. Violations is treated under this law is addressed with fine not exceeding 250,000 dollars and a 15 year jail term. Regarding civil penalties, the law authorizes